Are you looking to start your website but stuck on your About Page? Never underestimate the value of displaying your creative personality and biography to help market your brand. Creating an effective about page will help bring in more readers and potential clients.

If you want to achieve a successful biography, this it should include the following details:

  • Your skills and expert knowledge on the given topic
  • Contact information
  • Small list of interest or fun facts
  • Purpose of your page

An excellent about page will do wonders for your site. Additionally, you can use the same about details on your business site; tailor the information for your portfolio, LinkedIn, resume and more.

Here are five essential tips to writing an effective About Page for your site.

Tip #1: Add a Quick Bio Summary

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As the About page is usually the first section readers notice, be sure to catch their attention and paraphrase the purpose of your site and what you have to do with it. You can make a summary of yourself before going into detail.

For example:
“Jason Bryant is a food blogger, photographer, and med-student all wrapped in one. When he is not busy studying, you can find him on his next search for top food joints in Chicago.”

From this point, you already know the base summary of the writer and what his intentions are on his blog.

Tip #2: Talk about Yourself

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Your about section isn’t the time to be humble. Let yourself go and be the most awesome version of you as you can be. Include your notable accomplishments and how you’re an expert in your topic. Have you recently won an award or done something related to your site? Depending on your business, you may want to include a partial client list for readers to build on.

If you think writing this way is cheesy, remember how the customers will read about your information. Rather than thinking if you’re so big-headed with yourself, they’ll be thinking what your blog and expertise can do for them. Would you take diet tips from someone who appears to be overweight? Your about section is meant to build trust for your readers.

Tip #3: Show Personality

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Having a great About Page will make you sound real and approachable, which users love. Don’t just write a simple about me and a list of qualified details – your readers what to get to know you. Some sites often include mission statements while others like to talk about their latest hobbies or coffee addiction.

Make your bio appropriate to your specialty. Do you make webcomics? Add some humor if you’re into it. Do you have a beauty or hair blog? Include some events you’ve been a part of and show off your style.

Tip #4: Tailor to Your Target Market

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Not much into words? Some brands have had plenty success by creating websites that are both visual and interactive. This should go hand in hand if you want to showcase your talents rather than all talk. Just be sure your page is well-written and sensible for your target audience.

If you own a company or something similar, you can include images or avatars of your employees – each with their own bio and description. This adds personality to your brand and website as readers get to see who exactly they’re hiring. This is essential, and readers are attracted to visual displays more than text.

Tip #5: Stay Organized with Your Details

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If you intend on keeping your biography short, go ahead. However long or short your bio won’t matter, just as long as you fill in the necessary details and everything is easy to understand. Bottom line, your about page section should give your readers enough information about you and what you do without having to do more research about you.

What other tips for writing an effective About Page for your site can you give us? Let us know what you think makes an effective about page.

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