Blueprint by: salesforce.com
Blueprint by: salesforce.com

Many writers are wondering, what makes the perfect blog post? Aside from compelling content, how you format your post will make all the difference. Let’s get into further details to help you follow and create the perfect blog post.

Before You Get Started

How do you decide what to write and arrange the content that’s visually appealing? While many are tempted to write down whatever comes into mind simply, sometimes that just won’t work. Decide who you’re writing for with your target audience in mind. What interests them? Will your subject solve their problems or help them reach their goals?

Choose a Headline

Pick a topic that will benefit your readers. Once you’ve decided on a theme, you will need to find a suitable title. For example, you must pick a topic of Hair Care. While that’s a great topic in general, it is too broad for a single blog post. Consider expanding the text with a series of posts.

Instead of “Hair Care” try “How to achieve long hair with natural ingredients” or “7 ways to treat damaged, split ends.” Using specific titles will help your reader find exactly what they are looking for regarding hair care.

Prepare Your Post

Consider the points you want to accomplish in your blog post. Start from beginning towards the end and write an outline of how you will cover every aspect in the subject.

Here’s an example:

How to Find a Great Web Designer

  1. Do your research
  2. Check out recommendations
  3. View their portfolio
  4. Look at their reviews
  5. Narrow your list
  6. Set up an appointment
  7. Communicate your plans
  8. Conclusion

Write the Introduction

All well-written blog posts start with an introduction. This will guide the reader to tell them where your post is going and what they will gain with it. It is important that you grab their attention in the intro and most readers judge an article within the first 30 seconds of reading it.

Explain what your post is about and demonstrate how your content will deal with the problem. Readers like to know how what they can accomplish by reading the post.

Once the introduction is complete, work through the rest of your outline draft by filling in the points you’ve written. Expand each section with as much information that is needed and leaves out details that aren’t necessary. Remember always to attribute your sources properly if you use data from the source.

Use Subheadings

People tend to forget subheadings in their blog posts thinking they’re not necessary for a post. However, subheadings can be an important way to breaking up text into quick findings, especially for readers who are looking for something specific. Subheadings make it easy to skin through the post and find exactly what they’want.

Edit Your Post

Once the post is written, be sure to go through it and proofread again. Look for any mistakes that you might have missed especially with grammar and spelling. Use grammar checkers online to help you achieve better results.

Choose the Perfect Images

All quality blogs should have a featured image as this adds value to the post. It is important to include relevant keywords to give your post the best SEO ranking for the image and the post itself. This will help promote your business when readers are searching online.

Take Advantage of Graphs

While this won’t necessarily help everyone, it can be very beneficial if your market involves data. A common representation does wonders for blog posts as it can be easy to understand and straightforward for readers. If you choose to use graphs, always be sure to reference the sources of your information and support the content.

End With a Question

As you bring your blog post into the conclusion, ask the reader something. Bring in the Call To Action, so you don’t miss your opportunity to share your post with others.

Here’s a good example:

“Have you tried any of these hair curling tips? What techniques work best for you? Don’t forget to comment below and let us know what you think.”

Don’t waste all your effort by not arranging your content correctly. Your readers will notice how your content is presented. Therefore, give them high-quality content that is well formatted and will keep readers interested in your business.

Blueprint by: salesforce.com
Blueprint by: salesforce.com
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